A sustained month-long global campaign to rally female allies, honoring trailblazers in women’s sports and setting the stage for Zwift’s 4-year partnership with Tour de France Femmes—all delivered with an upbeat, invigorating, sassy, and trailblazing demeanor.

As LEOMO’s first-ever product marketer, I provided clarity and direction to cross-functional teams through extensive research, refined positioning and messaging, successfully relaunched a previously underperforming product, and strengthened cross-functional relationships.

Navigating through a sea of ambiguity, I used a year’s worth of research to develop messaging, branding, and clear direction for a global membership pilot with a $1M budget, delivering over 100 assets in a 6-month time frame on time and on budget.

To support Funtivity’s entry into a new revenue stream, I redesigned the Funtivity Learning landing page to resonate with its target audience. This effort was driven by competitive research, refined positioning, tailored messaging, and close collaboration with the CRO and design team.

Leveraging a $400k budget for hardware how-to videos, I partnered with the software and hardware product teams to spearhead 13 software-specific how-to videos. These videos are now used daily by support and social teams, enhancing onboarding for Zwifters, increasing new-user retention, and driving adoption of key features while reducing strain on support teams.

With an eye for the opportunity to increase customer lifetime value with automated comms, we refocused the attention of the membership team to lifecycle communications at Specialized. We restructured onboarding, engagement, and win-back comms, leveraging triggered automation flows in both email and in-app communications.