Passionate. Experienced. Diligent.
Results-driven marketing professional with 9 years of experience in fast-paced environments. Skilled in cross-functional communication, project management, and strategy execution, I have a proven track record of driving growth and creating impactful marketing campaigns. Known for my ability to lead teams through ambiguity, I thrive in dynamic settings and am adept at navigating complex challenges. Detail-oriented and always eager to learn, I consistently deliver high-quality work and exceed expectations.
Areas of Expertise
Cross-Functional Collaboration and Leadership
As a collaborative leader, I foster cross-functional synergy, guiding teams to align their efforts seamlessly, and driving collective success in executing strategic product marketing initiatives.
Go-To-Market Strategies
Mastering the art of go-to-market strategies, I orchestrate impactful product launches that resonate with audiences and drive tangible business success.
Research
As a meticulous researcher, I uncover invaluable market insights and customer behaviors, enabling data-driven decisions that form the bedrock of successful product marketing campaigns.
Positioning & Messaging
With a keen eye for market dynamics, I craft compelling brand positioning and messaging strategies that elevate products, ensuring they resonate with target audiences and stand out in competitive landscapes.
“Amanda was an outstanding colleague at Zwift. The role was non-traditional, being in the fit-tech/ video game industry, and she was responsible for marketing communications and planning across our product, brand and events. She tackled large-scale projects with a highly organized approach and comprehensive communication, coupled with her unique experience as a specialist in the cycling market. I was impressed with her consummate professionalism, attention to detail and exceptional teamwork. She will add immediate value to the next company who is smart enough to bring her onboard.”
— Kate Veronneau - Director of Women’s Strategy, Zwift
Acheivements
PMM Accelerator “Best Collaborator” Award
2023
Digital Marketing Certificate
2020
Project Management Certificate
2020